In a comment about the purchase of Sunflowers by Ubisoft, Jurie is explaining the Wuselfaktor. Worth a read if you ever wondered why people of german speaking countries are playing those crazy boring strategy computer games.
From that link:
Wuselfaktor -> "the feeling of seeing a lot of tiny people walking around being busy."
(http://dict.leo.org/?search=wuseln)
I know that feeling... I liked playing those games years ago, especially "The Settlers 3" (Siedler 3?) was a great game. However, I prefer games like Warhammer 40k DoW / Warcraft 3 now, now for me those "Aufbaustrategiespiele" (how to translate that?) are imho really boring. :D