I just went to a game magazine website and was forced to watch a video ad, overlaying the whole website for 20 seconds. There was no close button, intentionally. Then, after about 18 seconds, a button like a close button appeared, but behold, it didn't have an 'x' on it but a half-circle, it was a 're-watch' button. Clicking on it caused me to be forced to watch that thing again. Great. Dear magazine, you've finally lost another reader. And no, I'm not going to install ad block software. Most websites work without those. There are lots of game news sites without
this crap or too many ads.