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Tips for Starting your own Software Business in 2016
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[quote][b]Robin[/b] wrote: Nice post! I think a lot of people underestimate marketing. I've seen multiple companies rely on things like google-campains to market a niche product. I think you really need to focus and understand your customers/target audience, and tailor your marketing accordingly. This means engaing with your target audience, and ensuring you approach them to the channels where they reside(wordpress=journalists, twitter=mass-media, pintrest=lyfestile & foof enthousianst, linkedin=head & jobhunters etc.) It seems everyone thinks their product should be mass-consumer to be successful, but its usually the opposite imho. A niche-product targeted at a specific clientèle can make much higher margins, and your customers are usually much more willing to interact with you. So my 2 cents would be to really spend time on understanding who will buy your product, what they can spend, how they interact, and how they make their decisions. (e.g. 30 eur is a lot for a teenager, but no issue for an employed person)[/quote]
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