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Starting your own Software Company? Think twice.
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[quote][b]JG[/b] wrote: My experience founding several SW companies agree with this but the competitor bit is more subtle - being SW only provide very little "sustainable competitive advantage" compared to SW+HW or HW alone. Additionally the margins for SW only suck compared to SW+HW or HW alone as well. This is what our company finally realized: we decided to create HW that aligned with our software products and both our margins increased radically and our net revenue increased by a factor of 10 and seems to want to keep rising. This is in some ways what helps Apple be successful compared to Wintel HW only or Microsoft SW only.[/quote]
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